PROJECTS

Explore a selection of my marketing and artistic projects and proposals, each highlighting the strategic communication methods used to develop impactful campaigns, execute successful events, and creativity briefings

Chapman Sustain: Clean Up Your Act

2024

This sustainability campaign applied strategic communication practices to promote eco-friendly behaviors among college students. Using the Elaboration Likelihood Model (ELM), the campaign focused on peripheral cues, such as visual branding, catchy slogans like “Clean Up Your Act,” and an Earth mascot/logo, to engage audiences with lower initial interest in sustainability. Tactics included interactive tabling, digital media outreach, and branded incentives to drive participation. The campaign aimed to make sustainability approachable, relevant, and memorable for the community on campus.

Environmental campaign poster featuring a young plant sprouting in soil, with the text 'SOC 2024 Campaign: Clean Up Your Act!' and a leaf graphic. Named 'Kaila Gudinas-Castrucci.'
Event flyer for "Thrift and Treat" on October 29, 2024, from 12-3pm, organized by Chapman Thrift Club promoting sustainability through clothing donations and thrifting. Includes photos of people at booths, collected donation details, and promotional graphics for exchanging clothes for candy.

H.E.R - Spring Dance Concert Proposal

2024

This spring dance concert proposal outlines H.E.R (Having Everything Revealed), an original choreographic work exploring identity, secrecy, and emotional fragmentation through the lens of “The Other Woman.” The piece blends intimate partnering and raw physicality to portray HER’s journey of transformation. The work uses symbolic costuming and ensemble imagery to reflect internal conflict, societal perception, and the stripping away of external identities. The proposal includes artistic vision, staging concepts, and collaborative goals for production and performance.

Man lying under pink lighting, holding a mirror reflecting his face, with text "H.E.R" and "8 minutes".

Where I Wait - Creative Brief

Presentation slide on sustainability, featuring text about universities addressing environmental issues through education and community engagement. Lists challenges like financial constraints, systemic barriers, and resistance to change. Includes an image of a mountainous landscape with wildflowers.
Infographic displaying data collection results on attitudes towards public transportation, including pretest and posttest statistics, and analysis showing increased negative perceptions and decreased positive and neutral perceptions.

2024

This original choreographic work explores the Theory of Relativity through movement, memory, and perception of time. Set in a surreal “waiting room” environment, Where I Wait… follows five female dancers as they navigate overlapping timelines, shifting spatial planes, and fragmented realities. The piece breaks apart the foundations of contemporary ballet to portray time dilation, dissociation, and spiraling “what ifs.” With music that mimics the ticking and unraveling of time, the work invites audiences into a disorienting yet intimate exploration of temporality, foreground/background dynamics, and ever-changing perspectives.

Abstract image with multiple overlapping clock faces, metallic liquid shapes, and the text 'Where I Wait...' and 'Kaila Castrucci' on a black background.
Visual representation with text discussing costumes for 5 dancers symbolizing abstract ideas of time, featuring images of offices, abstract art, and color swatches reflecting a waiting room or purgatory theme.
Collage of dancers in various costumes, including a group in colorful dresses, a person in sparkly attire with a red wig, and dancers in nude and black outfits. Red high heels and text about costume transformation in a dance performance, highlighting a journey of self-discovery and identity exploration through costume changes.
Text overlay on images of dancers and a woman in focus, discussing lighting techniques in performance. The text describes using lighting to reflect themes of desire, betrayal, transformation, and vulnerability through color shifts. Images depict dancers in various dramatic lighting setups.
Illustrated abstract image with fluid shapes, clocks, and surreal art. Text discusses "The Theory of Relativity" in relation to dance and perception, emphasizing changing perspectives, time, and movement. Dark background with holographic and clock elements highlighting themes of time and transformation.
A digital artwork titled 'Lighting' featuring a description with abstract, mysterious elements like a waiting room and disorienting realms. Includes images of a lit hallway, an empty theater, and a subway interior. Colorful, fluid shapes border the composition.

Kaila Gudinas-Castrucci

Kaila Gudinas-Castrucci